How “Testimonial” Microsites Help Questionable Clinics Dodge Bad Press: The Case of Wellbeing International Foundation Ltd.
What the public sees: a fresh “testimonials” domain
wellbeing-international-foundation-testimonials.com — launched as a dedicated testimonials hub. It highlights quotes from NFL players and other figures; lists Williams House, 20 Reid Street, Hamilton HM11, Bermuda; and is “Powered by GoZoek.” Wellbeing International Foundation
The site’s About page promotes EV-based “cell-free therapy,” cites “25–30+ years of research,” and positions the offering as pro-regenerative and “ethically sound.” Wellbeing International Foundation
The broader web footprint
wellbeingint.com — main site; repeats claims (“30+ years of research,” “1,000+ satisfied customers”), features celebrity testimonials (Jameis Winston, Jimmy Graham, Garrett McNamara) and the same Bermuda address. Wellbeing International+1
— satellite landing page funneling traffic back to the main site and repeating testimonials. about.meIndependent critical sites have emerged to counter these claims, documenting sales scripts, addresses, and personnel; take these as allegations and corroborate specific details independently. thetruthaboutwellbeingint.org+1
Why the “testimonials” tactic matters
SERP diversion: Spinning up a positive “testimonials” domain can dilute negative coverage by occupying additional slots on brand-name searches (e.g., “Wellbeing International testimonials”).
Borrowed credibility: Celebrity athlete quotes create social proof, yet do not constitute clinical evidence or regulatory approval. Wellbeing International
Jurisdiction arbitrage: Listing a Bermuda address while marketing to UK/US readers may complicate oversight and redress. (The marketing is online; the address on both sites is Bermuda.) Wellbeing International+1
Scientific framing without approvals: Claims hinge on exosomes/EVs. Regulators are explicit: there are no FDA-approved exosome products; UK reporting and guidance flag that injectable exosomes are not authorisedand may be illegal. GOV.UK+3U.S. Food and Drug Administration+3U.S. Food and Drug Administration+3
The evidence landscape (what the science actually says)
Peer-reviewed reviews show active research into EV therapeutics, but also significant gaps and challenges(manufacturing, characterization, safety, trial quality). That is a world away from mass-market, multi-indication clinical promises. Frontiers+3PMC+3isevjournals.onlinelibrary.wiley.com+3
Red flags we observed on the Wellbeing sites
Sweeping indications (sports, neurodegeneration, “healthy longevity”) packaged together. Wellbeing International Foundation+1
Appeals to duration of research (“30+ years”) without linking named trials, regulators, or approvals. Wellbeing International
Testimonial-first marketing (celebrity athletes; unnamed “All-Pro” quotes). Wellbeing International
Offshore address + global marketing. Wellbeing International
Important context: The FDA has issued public safety notices on exosome products and taken actions against unapproved “regenerative medicine” marketing; UK reporting confirms human-derived exosome treatments are banned in aesthetics and remain unauthorised clinically without proper approvals. U.S. Food and Drug Administration+2U.S. Food and Drug Administration+2
What patients should ask (before paying a cent)
Is this product approved by the FDA/MHRA/EMA for my indication? If not, under what lawful route is it supplied? (In the UK, “specials” have strict criteria and prescribing responsibilities.) GOV.UK
Where is the clinic regulated and insured? Who is the named responsible clinician?
Show me the trial data. Randomized, controlled, peer-reviewed publications for this product, not generic EV literature.
Where is the manufacturing done? Ask for GMP details, batch records, and adverse-event reporting procedures.
Refunds and follow-up. Exact terms if there’s no benefit or you suffer adverse effects (FDA/CDC have flagged serious events from unapproved products). CDC Archive
Known current websites (as of 12 September 2025)
Main site: wellbeingint.com (company narrative, testimonials, Bermuda address). Wellbeing International+1
Microsite: wellbeing-international-foundation-testimonials.com (testimonials hub with Bermuda address). Wellbeing International Foundation+1
Satellite: wellbeinginternationalfoundation.me (landing page repeating claims/testimonials and linking back). about.me
Critique sites / watchdog content: thetruthaboutwellbeingint.org (allegations, documentation—treat as claims to verify).
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