WHEN HOPE BECOMES A BUSINESS
WHEN HOPE BECOMES A BUSINESS Why do the vulnerable still fall through the cracks — and why does nobody seem to stop it? By Steven Millard — Opinion I’ve spent months listening to recordings, reading transcripts, and sitting face-to-face with people who truly believe they are saving lives. And I keep coming back to one uncomfortable question: How is this still allowed to happen in 2026? We live in a world of advanced medicine, strict advertising rules, and endless consumer protections. We’re warned about everything — from data cookies to TV licences — yet somehow a grey marketplace of “miracle-adjacent” therapies continues to thrive in plain sight. People at their most desperate — the frightened partner, the exhausted parent, the widow clinging to one last possibility — are still finding themselves in conversations where hope has a price tag. Sometimes that price tag is tens of thousands. The Vulnerability Gap There’s a moment that stays with you when you work on investigations like thi...